The Difference Between Product Assortment and Product Mix

Product assortment refers to the total variety of products your store offers, while product mix focuses on strategic composition and proportional balance. Understanding these concepts helps independent C-stores optimize their 3,000-5,000 SKUs for maximum profit and customer satisfaction.

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Book or guide cover featuring white shelving unit icon in circle above "Shelf Sense" title and "Merchandising Strategies that Work" subtitle on navy background.
"Shelf Sense" guide cover with shelving icon and subtitle "Merchandising Strategies that Work" on dark blue background for retail optimization.

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