Operations

Glass doors with clear signage, tidy displays, and a smiling employee greet a customer at a Survival Stop entrance, showing store entrance strategies.

Operations

Creating a Memorable First Impression

Customers form judgments within seven seconds of visual contact with your store. Research shows 95% consider exterior appearance critical, while optimized entrances report 15-25% higher conversion rates and 12-18% increases in average transaction values through strategic design.

Stylized illustration of a convenience store checkout counter with colorful snack displays and impulse items, showing a customer making a purchase in the high-profit 'golden zone'.

Operations

Ka-Ching at the Counter: Maximizing Impulse Buys in the Golden Zone

The customer approaches the checkout counter, wallet already in hand, mind made up about their purchases. Or so they think. Then their eyes catch sight of those perfectly positioned beef jerky sticks. Into the basket it goes—an unplanned purchase that just boosted the store's transaction by 35%.