Impulse Purchases Checkout

Convenience store checkout with candy bars, gum, and small items displayed; a customer glances at the rack while the cashier rings up a drink.

Maximizing Impulse Buys Near the Checkout

20% of convenience store customers make unplanned purchases, with point-of-sale displays increasing sales up to 65%. The checkout area offers captive audiences during decision fatigue, making it prime real estate for candy, beverages, and small accessories positioned strategically.