Shelf Sense
Product categories serve four distinct roles: destination categories drive store traffic, routine categories build visit frequency, seasonal categories create profit surges, and convenience categories capture impulse purchases.
district manager
A well-executed merchandising plan guides customer purchase decisions in seconds and boosts basket size across multiple stores. District managers need district-wide standards, merchandising calendars, sales goal alignment, manager training, and performance monitoring for consistency.
store manager
Smart convenience store managers use merchandising to control customer journey and increase basket size. Cross-merchandising boosts baskets by 12%, endcap promotions move 20-30% more product, and strategic merchandising can drive 5-10% monthly sales growth without additional marketing spend.
Convenience Store Merchandising
Smart convenience store merchandising turns browsers into buyers through strategic shelf facings, vertical blocking, impulse zones, seasonal resets, and traffic drivers. These practices boost visibility, guide customer flow, and increase sales.
Beverage Display Strategies
Smart beverage display strategies help c-stores maximize sales through optimized coolers, strategic island displays, and effective endcaps. Key tactics include organizing by category, eye-level placement of top sellers, and cross-merchandising with snacks.