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Mike Hernandez

27+ years in convenience store leadership. Founder of C-Store Thrive, sharing daily tips, strategies, and training to help store owners and managers grow sales and teams.

Location McAllen, Texas
Number of Articles 443
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Mike Hernandez's Work 443 Articles
Impulse Purchases Checkout   -   Sep 12, 2025 Maximizing Impulse Buys Near the Checkout
Convenience store checkout with candy bars, gum, and small items displayed; a customer glances at the rack while the cashier rings up a drink.

20% of convenience store customers make unplanned purchases, with point-of-sale displays increasing sales up to 65%. The checkout area offers captive audiences during decision fatigue, making it prime real estate for candy, beverages, and small accessories positioned strategically.

by Mike Hernandez
district manager   -   Sep 11, 2025 How to Manage Payroll Costs Across Multiple Convenience Stores
Manager analyzes payroll reports and staffing schedules on a laptop dashboard, focusing on labor hours, overtime, and store comparisons.

Payroll is one of the biggest controllable expenses in convenience store districts. District managers must align labor with sales demand, control overtime through smart scheduling, and coach store managers on payroll accountability rather than simply cutting hours.

by Mike Hernandez
HR Strategy Convenience Stores   -   Sep 10, 2025 Aligning HR Strategy with Store Business Goals
Two professionals review HR Strategy and Store Business Goals documents with a laptop diagram linking training, retention, and engagement to performance.

Your people strategy IS your business strategy. Independent C-store owners face 146% annual turnover rates, with each departing employee costing $1,196-3,242 to replace. Strategic HR alignment achieves 30-40% lower turnover and 10-15% higher profitability.

by Mike Hernandez
Category Management C-Stores   -   Sep 09, 2025 Understanding the Role of Category Management in C-Stores: A Strategic Approach to Maximizing Profitability
Store manager with tablet and “Category Review Report” analyzes snack, beverage, and food sales as staff adjust shelves, highlighting category management.

Category management treats each product group as a distinct business unit with strategic goals and success metrics. For convenience stores, this data-driven approach maximizes limited space, drives impulse purchases, and optimizes margins across diverse categories.

by Mike Hernandez
Convenience Store Accounting   -   Sep 08, 2025 Understanding the Basics of Retail Accounting for C-Stores
Store manager in a Survival Stop polo analyzes sales, expenses, and inventory reports on a laptop and clipboard while using a calculator in a back office.

Financial management is the backbone of successful convenience store operations. C-stores face unique accounting challenges with dual revenue streams, high-volume transactions, and complex regulatory requirements demanding specialized knowledge and automation.

by Mike Hernandez
Survival Stop Fiction   -   Sep 07, 2025 Chapter 7: Shifts and Shadows
Chapter 7: Shifts and Shadows

Rudy arrives before dawn with a note from LD about new hire onboarding. Ram discovers pre-made paperwork including Rudy's laminated badge and a hand-drawn freezer map marking "Phaser" and "Zone X." A mysterious visitor delivers official paperwork.

by Mike Hernandez
independent owner   -   Sep 05, 2025 Convenience Store Chains with the Highest Market Share in 2025: Who’s Leading the Pack?
Four professionals analyze 2025 convenience store market share charts showing 7-Eleven, Circle K, and Casey’s as the top U.S. chains.

7-Eleven dominates with 12,414 U.S. locations representing 8.2% of the 152,255 convenience stores nationwide. Alimentation Couche-Tard operates 5,851 Circle K stores while Casey's holds 2,899 outlets as the largest American-owned chain.

by Mike Hernandez
district manager   -   Sep 04, 2025 How to Create a Succession Plan for Store Managers
Convenience store manager receives a “Succession Plan” clipboard from a district manager as another employee watches, symbolizing future leadership.

District managers prevent leadership gaps through succession planning that identifies high-potential employees and develops them systematically. Create development opportunities through shift management, vendor handling, and team leadership.

by Mike Hernandez
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