About C-Store Thrive

Helping convenience store owners, managers, and teams succeed — one store at a time.

I’m Mike Hernandez, and I’ve spent over 27 years working in and managing convenience stores across the country. I’ve been in your shoes — running shifts, managing multiple stores, and solving the problems that come with operating in a fast-paced, customer-focused environment.

C-Store Thrive was created to give independent store owners and their teams the kind of training, insights, and support that corporate chains keep to themselves. Here, you’ll find:

• Practical training guides for managers, district leaders, and sales associates
• Proven strategies to improve sales, reduce turnover, and streamline operations
• Real-world solutions from someone who’s done the work, not just talked about it

This is not theory. Every article, tool, and resource is based on real experience and tested in real stores — from rural highways to busy city corners.

If you want to keep your store running smoothly, keep customers coming back, and keep your team motivated, you’re in the right place.

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